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The Ultimate Guide to B2B Success: Maximizing ROI with LANSA Commerce Edition

by | Jun 14, 2024 | eCommerce Solutions

Whether you own a brick-and-mortar store and want to dabble in online sales or are ready to jump headfirst into eCommerce, B2B eCommerce can be daunting. Unlike B2C businesses, B2B companies face a number of challenges, like complex integrations of online storefronts with core systems such as Enterprise Resource Planning (ERP), Customer Management System (CMS), and inventory management. Not only do B2B eCommerce companies struggle to deliver the better customer experience today’s B2B buyer wants, but they also face fierce competition. LANSA Commerce Edition resolves these challenges and helps you build an eCommerce website that is highly customizable, easy to manage, secure, and scalable in no time.

In addition to letting you choose the specific functionality that you want to deploy within your B2B websites—such as multi-storefront capabilities, multilingual support, and order management—it also integrates with any existing ERP systems that run natively on the same server, whether as a stand-alone or a hosted application.

Understanding B2B eCommerce Challenges

B2B eCommerce companies may face more competition than traditional brick-and-mortar stores. Instead of merely considering stores or products that are accessible in a specific town or region, shoppers may typically compare a company’s products against every other online offering available worldwide. B2B eCommerce businesses face numerous challenges related to complex integrations such as ERP, CMS, web analytics, and website responsiveness, which are crucial for streamlining operations.

Efficient management of inventory and fulfillment processes is essential for B2B eCommerce businesses to ensure product availability and accurate order processing. However, the extensive range of products and variations offered in B2B catalogs makes inventory management a challenging task.

As B2B eCommerce business grows in scale, they face the challenge of managing an ever-increasing volume of content and data. Effective content and eCommerce management of product listings, customer information, or marketing materials are keys to success. However, these processes can quickly become overwhelming without the right tools and strategies in place. This is where integration comes into play, serving as the key that streamlines operations and automates workflow.

Businesses face problems related to inconsistent website layout on different devices, which results in poor user experience and increased bounce rate. Now, it is necessary to have a fully responsive website that is accessible on all devices, including smartphones, so that customers can access your eCommerce on multiple devices.

Connecting with marketplaces, third-party services, and other eCommerce platforms makes matters worse for B2B eCommerce businesses.

Exploring LANSA Commerce Edition

LANSA Commerce Edition is a suite of B2B components that enables you to build a highly customizable, fully integrated, and tailored eCommerce website.

This advanced tool is designed to integrate with ERP systems and run natively on the same system as a stand-alone or hosted application. Moreover, it helps B2B businesses with real-time updates of their website inventory, pricing, and order status against their systems through APIs or direct connection to their files.

Its strong security features guarantee that sensitive eCommerce data is protected. LANSA Commerce Editions offers a powerful eCommerce solution to enhance online presence and improve user experience.

Key Features of LANSA Commerce Edition
Key Features of LANSA Commerce Edition

Highly Responsive Website

Imagine having the most sophisticated B2B eCommerce site that fails to perform on mobile devices—it’s practically useless. Having a highly responsive design not only makes the website look good on all screen sizes but also enhances user experience.

With LANSA Commerce Edition, responsiveness is a top priority. Your website will be attractive and functional across all devices utilizing advanced CSS frameworks, from smartphones to desktops. This cross-device compatibility allows B2B companies to widen audience reach, provide a smooth user experience, convert users into customers, and boost return on investment (ROI).

Highly Responsive Website Created with LANSA Commerce Edition
Highly Responsive Website Created with LANSA Commerce Edition

Top-Notch Search Features

Let’s face it: site search functionality plays a significant role in B2B eCommerce conversions. LANSA Commerce Edition steps up the purchasing journey by allowing visitors to quickly find exactly what they need, thus enhancing buyer engagement and minimizing cart abandonment. Integrating with leading product search engines delivers superior search results that are both accurate and relevant, making the buying process straightforward and efficient.

With LANSA Commerce Edition’s advanced search system, you can simplify the buying process by delivering accurate and relevant search results that help consumers find what they need without scrolling through long lists of products.

SEO-Friendly Site

Did you know that 89% of B2B researchers use the Internet to gather information about their potential purchases, mainly through Google? Needless to say, building an SEO-friendly site has become a cornerstone of business success for B2B eCommerce companies. With LANSA Commerce Edition, you can develop an SEO-friendly website that fully complies with Google’s SEO Standards, which help the website rank higher. This not only improves your site’s visibility on search engines but also drives organic traffic, attracts potential customers, and escalates sales and ROI.

Seamless Web Analytics Integration

Understanding the significance of web analytics is the key to leveraging your online presence.
Incorporating data analytics into your operations can drive better business outcomes as well as assist with customer satisfaction. With LANSA Commerce Edition, you can integrate web analytics into your eCommerce store and easily gain insights into customer behavior, preferences, and website performance.

These insights are critical not only for making data-driven decisions and improving marketing strategies to boost sales but also for helping your company improve its customer experience and fine-tune its marketing strategy.

CMS (Content Management System) Integration

Without a doubt, CMS integration is essential for every B2B eCommerce organization to effectively manage their online stores. Content management is critical to make sure that content is created, updated, and delivered consistently across multiple digital channels. It also provides a consistent brand experience across all platforms.

LANSA Commerce Edition’s integration with CMS platforms empowers marketing teams to manage and update content seamlessly without IT intervention. Real-time content updates mean your customers always have access to the latest information.

ERP Integration

Integrating your B2B eCommerce website and Enterprise Resource Planning (ERP) system is a crucial aspect of any B2B eCommerce project. It enables the effective management and synchronization of key data to power outstanding purchasing experiences.

LANSA Commerce Edition supports this integration and optimizes it to provide a smooth data flow and task automation. This real-time functionality improves customer satisfaction and drives revenue, with LANSA’s Professional Services providing expert support to have a smooth transition to the new system.

Boost your B2B ROI with LANSA Commerce Edition

While there’s no denying the fact that eCommerce has revolutionized the way B2B companies operate, businesses still need to navigate through massive eCommerce challenges. With LANSA Commerce Edition, you can stay ahead in the highly competitive B2B eCommerce realm by delivering exceptional user experience. Whether you are running a start-up B2B eCommerce company or have an established organization expanding to a new market, LANSA Commerce Edition can help expand your reach, streamline sales processes, and manage inventory more efficiently.

LANSA’s Professional Services team comprises experts who understand your business requirements and assess the services you require. They conduct meetings and sessions with you to discuss your eCommerce objectives and assist you in achieving—and often exceeding—them. The team dedicates its expertise and utilizes all available resources to deliver a personalized and modern eCommerce application tailored to your customers’ needs.

Driving B2B Success: LANSA Commerce Edition’s ROI Formula

LANSA Commerce Edition excels in creating self-service applications that extend existing ERP and business systems to the web while preserving business rules, pricing, and data integrity. This approach creates cohesive integration that will improve your operational efficiency without redundancy.

Partnering with LANSA guarantees to maximize your online presence, optimize eCommerce processes, and ultimately drive ROI. Get in touch with us today, and the LANSA Professional Services team will help you achieve your B2B eCommerce website’s success. Make your B2B eCommerce business thrive with LANSA Commerce Edition.

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