Customer experience can significantly impact your business’s bottom line. eCommerce is no longer just about offering the most popular products; it’s about engaging and entertaining consumers. Providing a pleasant experience in your online store encourages repeat visits, reorders, and customer loyalty.
In fact, 74% of consumers say customer experience is a key determinant in their purchasing decisions. However, many businesses struggle to provide a personalized customer experience due to poor User Interfaces (UI), lack of responsive websites, and security concerns, leading to subpar online experiences and lost sales opportunities.
LANSA Commerce Edition addresses these challenges and helps companies improve their eCommerce customer experience. It offers powerful features such as ERP integrations, strong security, and highly responsive websites—essential for optimizing eCommerce operations.
Key Features Offered by LANSA Commerce Edition
LANSA Commerce Edition provides a versatile toolkit for creating mobile-compatible and customizable eCommerce websites. It not only helps you build a high-quality eCommerce website but also enhances customer experience.
The website transformation of a US-based outdoor power equipment manufacturer and distributor serves as a prime example of these capabilities in action. Initially plagued by limited search functions and a rigid layout, the implementation of LANSA Commerce Edition revitalized their digital storefront. This overhaul enhanced user-friendliness, customer satisfaction, and sales, demonstrating the platform’s capacity to keep businesses competitive and attuned to market demands.
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Pre-built eCommerce Pages
Leveraging pre-designed components to customize your eCommerce store and create intuitive websites can significantly enrich the user experience. A well-designed website with a visually appealing layout and easy navigation features is essential for an outstanding customer experience.
LANSA Commerce Edition offers templates for essential web pages like Login, Register, Home, Product List, and Order Confirmation. This allows businesses to tailor their sites with unique content, imagery, and multimedia while maintaining a consistent, professional appearance throughout, facilitating smooth and efficient customer interactions.
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Multi-tiered Security Model
Data security has recently become a significant issue for eCommerce websites. With LANSA Commerce Edition, you can enable a multi-tiered security model in your eCommerce website. These multi-tiered security measures include secure authentication protocols, encryption of sensitive information, and regular security updates to prevent vulnerabilities and protect user data and transactions. Not to mention, LANSA also conforms with PCI DSS-compliant environment to ensure data encryption during transmission, avoiding any local storage of credit card data and integrating with accredited payment gateways.
Besides, these enhanced security measures build customer’s trust by keeping personal and financial information secure. This safety assurance encourages more users to engage with the platform for a better overall user experience.
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Omnichannel Solutions
Customers interact with brands through various channels, from social media to mobile applications and websites. Providing a smooth and consistent customer experience at all these touchpoints makes a significant impact. LANSA Commerce Edition delivers an omnichannel approach, and utilizes CSS frameworks to make your eCommerce website look great on all devices, such as laptops, desktops, tablets, or mobile phones.
Additionally, the platform’s responsiveness makes sure the user interface adjusts and performs optimally on any device. It provides a consistent and engaging experience to consumers. This flexibility enhances customer experience by making shopping convenient and accessible, boosting customer satisfaction and sales.
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Order Management
Customers expect real-time order tracking and delivery updates. As an eCommerce business owner, providing timely notifications is essential, as it not only fosters trust but also significantly enhances satisfaction throughout the entire purchasing journey. LANSA Commerce Edition’s advanced order management system keeps customers informed from the moment an order is placed until it’s delivered to maintain effective communication and transparency.
Order Management page created using LANSA Commerce Edition
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Multilingual Capabilities
Offering your website in multiple languages can dramatically expand your market reach and build deeper trust and loyalty among diverse customer bases. LANSA Commerce Edition supports multilingual capabilities to allow businesses to cater to global audiences in their preferred languages, thereby personalizing and enhancing the shopping experience.
Multilingual options available on LANSA Commerce Edition
Start Revamping Your Store’s Customer Experience
Customers are the lifeblood of any business. eCommerce companies face fierce competition, and to thrive in this environment, businesses need to foster a unique bond with customers by delivering an exceptional customer experience. LANSA Commerce Edition enables you to build a highly customizable, fully integrated, and tailored eCommerce website without any hassle. It offers a powerful eCommerce solution to enhance online presence and improve user experience. If you are looking to build a high-quality eCommerce website using LANSA Commerce Edition, LANSA Professional Services can help you build an eCommerce site customized to your business needs and requirements.
LANSA Professional Services is dedicated to understanding your business operations and evaluating your specific requirements. Through collaborative meetings, we delve into your eCommerce objectives, striving not just to meet but exceed your goals. Leveraging our extensive experience, our team customizes a modern eCommerce application tailored to anticipate and fulfill your customers’ diverse needs. For those seeking to elevate their eCommerce customer experience, reach out to us today for a transformative solution.
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