How LANSA BI Accelerates Sales and Marketing Insights

Sales and marketing are among the fields that rely heavily on real-time data to track and analyze sales performance and identify areas for improvement and growth. However, most sales and marketing teams still rely on traditional methods to track their sales performance, such as spreadsheets and manual data entry. These methods often lead to incomplete or inaccurate data management and analysis. Without displaying sales data in an intuitive and easy-to-understand format, there may be possibilities that sales teams can miss out on critical insights and opportunities that could improve their business growth. This is where LANSA BI steps in.

LANSA BI redefines the way sales and marketing teams access and analyze large datasets with the help of customizable dashboards, guided NLQ, assisted insight generation, and data storytelling. LANSA BI enables businesses to gain deeper insights quickly and make strategic and informed decisions. Not only do these features help identify market trends and refine client segmentation, but they also help optimize marketing campaigns and measure ROI to drive business success.

How LANSA BI Can Help Elevate Your Marketing Campaigns

Marketing professionals often face several challenges, such as understanding customer behavior, measuring marketing effectiveness, and justifying ROI. Without a unified view of marketing campaigns, it becomes difficult to optimize strategies and justify budget spending. LANSA BI tackles these challenges by centralizing data from multiple platforms, offering real-time insights, and providing user-friendly customizable dashboards. With LANSA BI, you can overcome common marketing hurdles and develop successful marketing strategies to stay ahead of your competitors.

1. Real-Time Analytics: Powering Proactive Decision-Making

Real-time analytics involves getting and analyzing data in real-time so that organizations can take proactive rather than reactive approaches. For instance, in sales and marketing, a campaign’s performance, sales trends, customer interactions, or shifts in the marketplace can be tracked as they happen. Such instant access allows companies to address emerging opportunities or challenges more quickly, and strategy stays relevant and impactful.

What LANSA BI shines in is providing real-time insights into business performance. The system directly interfaces with data sources, and new data will automatically update dashboards as soon as it is streamed into the system. A functionality much needed by sales teams, which want to monitor their pipeline, identify leads, and set priorities based on actual engagement levels. Marketers would be able to monitor and track their campaigns in terms of effectiveness, make adjustments in ad spend, and switch messaging accordingly based on ad effectiveness on the fly for maximum reach and engagement.

Examples of Real-Time Data Insights with LANSA BI

• Sales Performance Tracking: Sales teams can monitor their performance against targets in real-time to allow for immediate corrective actions. If a region’s sales are lagging, teams can quickly identify the issue and implement solutions.
• Marketing Campaign Monitoring: Marketers can observe how campaigns are performing in real-time and adjust elements such as ad creatives or targeting parameters to improve results instantly.
• Customer Behavior Analysis: Understanding customer interactions with websites or emails as they happen helps personalize follow-up actions, increasing conversion rates.

With LANSA BI’s capabilities, sales and marketing professionals can be far more proactive, changing strategies accordingly to achieve their objectives much more effectively.

2. Dashboard Customization: Tailoring Insights for Strategic Advantage

Data visualization is very important for sales and marketing-related decision-making. Customized dashboards give a team only the most relevant metrics and KPIs so they can see what’s going on with performance, trends, and opportunities. Good dashboarding keeps stakeholders focused because drilling down into specifics occurs where it is needed, rather than getting lost in unnecessary data.

LANSA BI comes with fully customizable dashboards that can change their view based on each user’s objectives and requirements. That is to say, sales teams are probably more interested in deal velocity, conversion rates, and revenue forecasting than marketing teams are in campaign performance, social engagement from social media, and website traffic.

Here are some examples of dashboard setups for sales and marketing

LANSA BI Sales Performance Dashboard

LANSA BI Interactive Analytical Dashboard

LANSA BI Dashboard showing sales KPI of various products

LANSA BI Dashboard showing filter panels and store locations

LANSA BI Dashboard showing sales graph

LANSA BI Dashboard Customization Features

• Drag-and-Drop Interface: Make it easy to create and edit dashboards. Data visualization becomes accessible to the user regardless of the level of technical experience of the user in question.
• Real-time refresh: Make sure that the dashboard refreshes automatically with real-time data so that all insights remain current.
• Multi-source integration: Enable users to examine sales and marketing performance from a single dashboard by pulling data from different sources.
• Interactive Visualizations: From charts and graphs to heatmaps and tables, LANSA BI interacts with data and drills down into specifics for further analysis.

Practical Examples of Dashboard Setups

• Sales KPI Dashboard: Track metrics such as total sales, sales by region, and conversion rates. Thus, the sales manager will be better placed to monitor progress and resources to provide smoother deployment.
• Marketing Campaign Performance Dashboard: Provide the marketer with information on key metrics such as click-through rate, cost per lead, engagement rate, and return on ad spend. The marketer is enabled to measure the campaign’s effectiveness in real-time and make instant adjustments to strategy.
• Customer Journey Dashboard: Collect information from CRM systems, email marketing tools, and website analytics to inform customers of all their activities, from awareness to conversion and touchpoints where they can increase their value contribution.

3. Data Integration: Streamlining Information Flow

Sales and marketing teams typically carry huge amounts of atomized data, which they lock up in disparate platforms like their CRM systems, email marketing tools, social media, and even e-commerce sites. That kind of fragmentation makes it really complicated to get a view of performance; hence, missed opportunities and poor decision-making characterize such scenarios.

Through LANSA BI, data integration can occur with various data sources to centralize all information onto a single, unified platform. It can retrieve data from databases, cloud applications, spreadsheets, and more to have all the available information under one roof. This kind of integration enables sales and marketing teams to analyze data cohesively and eventually reveal insights that they might otherwise overlook.

Benefits of Integrated Data for Holistic Insights

• Inclusive Data Analysis: Integrated data enables a 360-degree analysis of sales and marketing activities so that no data point is left unturned.
• Better Data Integrity: By centralizing data, teams can remove discrepancies and allow all stakeholders to work from the same source.
• Rapid Decision-Making: The representation of all data in one place promotes team capabilities, enabling decisions with informed input without having to sift through information from various sources.

4. Campaign Optimization: Maximizing Effectiveness and Efficiency

Marketing campaign optimization entails continuously fine-tuning campaigns so that the best outcome can be yielded. LANSA BI plays a key role in this by offering data-driven insights that assist marketers in identifying what works and what does not.

With LANSA BI, marketers can be able to analyze campaign performance across multiple channels, knowing which tactics are working best. Thus, they may have known that certain keywords generate the most leads or be able to determine that specific subject lines for email have the highest open rates or which social media posts engage them more.

Techniques for Using BI Data to Refine Campaign Strategies

• A/B Testing Analysis: Tracking the performance of different variations in the A/B tests so marketers can identify which content, image, or call to action is most effective.
• Channel Performance Analysis: Helping teams allocate their resources appropriately when it comes to channels that give the best ROI.
• Customer Feedback Integration: Adding customer feedback to the campaign analysis will help improve messaging and offers so as to resonate with the target audience.

LANSA BI Showing Campaign Summary

5. Client Segmentation Strategy Refinement: Personalizing Customer Interactions

Client segmentation is the process of dividing your customers into segments based on a common characteristic and then building from demographics, purchasing behavior, or even a history of engagement. This streamlines marketing messaging, offers, and content for each segment to become highly personalized and effective within their scope.

The advanced analytics capabilities of LANSA BI help marketers analyze customer data to better understand what differentiated segments exist. Marketers can create the most targeted campaign that offers maximum engagement and conversion on each customer’s basis of preferences, behaviors, and pain points.

For example, through LANSA BI, customer purchase behaviors could be analyzed to identify high-value customers who frequently buy so that sales teams can know how best to nourish these relationships. The system will also examine the at-risk segments to effectively target retention activities that would mitigate churning or losing these customers.

LANSA BI Natural Language Query Feature

6. ROI Analysis: Measuring and Improving Marketing Effectiveness

ROI analysis is crucial for understanding the effectiveness of marketing efforts and identifying areas for improvement. LANSA BI makes this process straightforward by providing tools to track key metrics and KPIs, such as:

• Cost Per Acquisition (CPA): Measure the average cost of acquiring a new customer through marketing campaigns.
• Customer Lifetime Value (CLV): Understand the total revenue generated by a customer over their entire relationship with your business.
• Return on Ad Spend (ROAS): Analyze the revenue generated for every dollar spent on advertising.

LANSA BI’s advanced analytics enable marketers to drill down into these metrics, identifying trends, patterns, and opportunities for optimization. For example, if a particular campaign has a high CPA, marketers can investigate which elements are underperforming and make necessary adjustments. In addition, the data stories feature of LANSA BI helps in presenting insights in a clear, narrative format, which makes it easier for sales and marketing teams to communicate results and make informed adjustments to improve marketing effectiveness.

LANSA BI Data Storytelling

Optimize Your Marketing Strategy with Business Intelligence

With the increasing online market competition, leveraging your data in an intelligent way can give you a massive competitive advantage. LANSA BI provides businesses with the features to discover the fullness of their data. This advanced BI tool empowers sales and marketing professionals to make data-driven decisions, improve productivity and effectiveness, and drive success. By integrating LANSA BI with your marketing software, you can analyze data from various sources, offering real-time insights, customizable dashboards, and seamless IBM i data integration. Its data visualization and reporting features make it easy to understand your complex data and communicate your discoveries. This analytics tool allows you to perform a detailed analysis of your data, gaining insights that would otherwise be hidden.

LANSA BI gives marketers insights into creative assets to make data-driven decisions while optimizing campaigns. These insights show trends, patterns, and features that will help drive audience engagement. It not only allows users to make data-based decisions but also takes their analytical capabilities to maximize ROI from online campaigns.

Supercharge Your Marketing Campaigns with LANSA BI

Change the way you analyze data and make data-driven decisions in your organization. Open the door to streamlined decision-making and transform raw data into actionable strategies that boost marketing strategies and turn visitors into paying customers.

With LANSA BI, you experience the power of embedded analytics, dynamic dashboards, and real-time insights to make superior business decisions. Take the first step toward a data-driven future today and upgrade your IBM i business intelligence. Book a demo to achieve marketing success with LANSA BI.

From keeping tabs on your competitors to identifying new opportunities to developing the perfect pricing strategy, LANSA BI empowers businesses with advanced visualization and analytical tools to extract actionable insights. Contact us today to learn more about how LANSA BI can take your business to the next level.